COPE GOLF
THE ONLY SOLUTION FOR STRUGGLING GOLF COURSES & COMMUNITIES
THE ONLY SOLUTION FOR STRUGGLING GOLF COURSES & COMMUNITIES
Cope Golf is the leading golf course community revitalization and marketing firm. We specialize in rejuvenating golf courses and their surrounding communities, helping homeowners enhance the overall experience of living in their great communities. Our expert team provides comprehensive solutions, including course improvements, branding, and targeted marketing strategies to drive growth, engagement, and continual operation of all community facilities.
Let's get one thing straight; the golf industry is NOT in the tank! There are so many companies in the golf industry that are realizing tremendous profits. Professional golf tours worldwide continue to bump up their prize money year after year. Endorsement contracts for golfers not named Tiger Woods are worth hundreds of millions of dollars nowadays.
If you're a golf course and your name is Augusta National, Pebble Beach, or a handful of others, then you're seeing profits; but if you're not, then you're probably guilty of more than one of these grave issues costing your golf course the exposure it needs to be profitable in today's market.
1. Is your golf course website visible to search engines? Most golf course websites are static and therefore nearly invisible to all major search engine criteria.
2. Does your golf course collect any data at all? Remember, he with the biggest database ALWAYS WINS.
3. Are you consistently posting across all major social media platforms on a daily basis? Don't expect your customers to flock to your business if you can't remind them that you're there and that you're relevant.
4. Golf courses have very poor communication with their customers. This is undisputable.
5. There is literally zero sales training at any golf course we've ever seen. Sales is the lifeblood of every healthy business.
6. Marketing budgets at golf courses are laughable at best. Most of this is due to the fact that golf courses don't have dedicated marketing personnel to design effective campaigns. So they wind up not doing anything at all, and then wonder why their revenue keeps going down. Imagine that!
7. Most golf courses lack the creativity to stand out from the rest of their competitors in their market.
The media is especially bad at portraying the golf industry. Over and over they tell people that populations are getting older, young people don't want to play golf, it takes too long, it's too expensive, too technical a game, overly complicated, too many golf courses, and on and on and blah blah blah.
THE TRUTH IS THAT NONE OF THESE EXCUSES ARE TRUE! The real reason golf courses get a bad rap and are shutting down at record pace is because they do a TERRIBLE job of marketing a WONDERFUL product. GOLF DONE RIGHT IS KILLING IT!
What industry are you in Mr. Golf Course Operator?
We are not in the golf industry. Let me repeat that. We are NOT in the golf industry!
We are in the ENTERTAINMENT industry.
Our golfers can choose to go bowling, cycling, play tennis, race jet skis, play golf, go to the movies... They can choose to do whatever they want with their disposable income dollar. We must think of ourselves as being in the entertainment business
BECAUSE ALL OF OUR COMPETITION IS OUT THERE ENTERTAINING THEM!
The more entertaining a club is at every level, the more successful a club will be at attracting and maintaining customers, members, and players. By being in the entertainment business first, our clubs will have a totally different outlook and vision than all the other clubs out there.
But how do we do this?
Name menu items and drinks in the restaurant after preferred members.
Name each hole on the course after a prominent member.
Every year on Earth Day have the local high schools come out and plant trees.
Have elementary kids make birdhouses and hang them throughout the golf course.
Have staff take pics of members during their rounds and post them online.
Course-branded Holiday cards.
Have all the staff wear Plus 4s and a Hogan cap.
Create a theme throughout the course with cool cutlery, dishes, trash cans, and more.
Free car wash while you play golf or dine at the club.
Stickiness is the art of making your club the one they choose.
What can your club do different that will differentiate it from all the others around it?
A skins game once a week doesn't cut it anymore. Maybe it's a skins game every day, free lessons on the range, or free demo days on the weekends. The possibilities are endless.
The key is to make your club the one they talk great about to their friends.
HOW TO MASSIVELY INCREASE PROFITS BY MAKING YOUR CLUB THE ONE THEY CHOOSE!
There are so many ways to differentiate from the competition and make any club the one they choose!
There are so many things you can do to differentiate any club and set it apart from others. By doing these things, any club can be the one they choose!
Without differentiation, you might as well close your doors already!
Homeowners in great communities across the world are suffering! Golf courses in their communities are shutting their doors at a record pace. Homeowners are losing massively in the value and profitability of their homes. The truth is that if the golf course in your community closes, the value of every home in the community significantly decreases accordingly.
Cope is the ONLY company with a logical answer to this epidemic. If your community has a golf course and that golf course is shut down, contact Cope Golf. Our innovative solutions work with these communities to get the golf course back operational and profitable, while at the same time putting money into every homeowner's pocket; because we all know that as soon as the course is open again, the value of every home in the community skyrockets!
The best part is that we know how to do this so that it does not cost the homeowners anything! No assessments, no additional fees, no increases in HOA's, etc.! Now, THAT is a win - win!
Contact us (below) today and find out how we can turn your golf course community around.
Cope turned our restaurant into a huge profit center. Before Cope, our restaurant was a constant loser. Now we churn out tons of great food and people love it.
So glad we brought on Cope.
-D. Cline, GA
I was so excited when Cope came in and turned around our golf course. The value of my home has skyrocketed since the golf course reopened. I still can't believe there were no assessments to reopen it.
-D. Leveritte, AZ
Our pro shop staff could barely sell a dozen golf balls. Cope came in, taught our staff how to sell, established innovative programs that our customers and sales staff love, and now we're KILLING it!
-W. Yearta, IL
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